A leaflet works best when its purpose is clear. Before choosing a size or paper, decide what you want the reader to do: visit an event, book a service, keep a menu or make an enquiry.
Choose a format around the message
A6 gives you a compact handout. A5 offers more room for a headline, a photograph and useful details. A4 can suit a fuller information sheet, while a folded leaflet gives a longer message a sequence of panels. The best choice depends on the content, how it will be handed out and whether you want people to keep it.
For a Macclesfield shop promotion, a clear offer and an easy way to find you may matter more than fitting in every service you provide. For an event, make the date, venue and booking information easy to spot.
Give the reader one clear next step
Start with a short headline, then organise the supporting information. A telephone number, website address or QR code should be large enough to use comfortably. Check the destination of a QR code before approving the design, and include a readable alternative for people who do not scan it.
Think about paper and finishing
Paper weight affects how the leaflet feels and how much it costs to produce and distribute. Coated and uncoated stocks also have different surfaces. If people need to write on the print, say so when choosing a specification. Some materials and finishes may require a separate quote.
Prepare the artwork at its finished size
Small images taken from a website can lose detail when enlarged. Use the best source file you have, leave enough room around important text and extend backgrounds into the bleed area where required. Folded leaflets need the correct panel arrangement, so ask for help before finalising an unfamiliar fold.
Read our artwork preparation guide for file formats, bleed and separate front-and-back files.
Allow time for approval
Printing cannot progress until the required artwork has been received and approved. Tell us about an essential deadline before ordering. Next Day is available only on eligible products, with payment and artwork approval by 12 noon the previous working day and telephone confirmation; the full conditions apply.
Explore flyer and leaflet printing, compare folded formats or request help with your Macclesfield print project.
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